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WHY I'M PROMOTING GREG'S MARKETING GUIDE
I updated my profile picture on Facebook to plug Greg Turner's book. It is the most valuable 81 pages I will ever refer to in terms of generating revenue for COMM4RESULTS.COM and STC.ORG's Technical Publications Competition (more on that in another post.)
It is written for the high KNOWLEDGE, high ACTION types who just want a checklist and supporting descriptions with metrics. I decide HOW because I know my stuff and I know people who are the best at doing it. Obviously, if you want to hire someone for the HOW, you should hire Greg. Clearly he's doing it right so he's got a new fan in me. It's far less awkward to buy his book than to shadow everything he does. People get into trouble that way.
NOTE: The guide was published in 2013; it's the checklist, short descriptions, and metrics categories that I want. The metrics were out of date the day after he made the graphs anyway; technology and user behavior is always evolving. Authors who nail methodologies are the smart ones because their books stay valuable forever.
ADDITIONAL PLUG: 4TUNEINTERACTIVE.COM
Greg is a charming, witty, competent, talented, and well connected digital marketing expert and public speaker. Buy his book. Hire his team. He's awesome. I like him. :)
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